A week into Trump’s illegal war against Iran, the White House released a 42-second video on X, featuring movie scenes spliced with real military footage of strikes in Iran, promising “justice, the American way”.

Rather than sober statements about national security or the grim human realities of war, the March 5 video resembled a movie trailer.

The clips stitched together real footage of missile strikes with pop-culture heroes: Russell Crowe in Gladiator, Tom Cruise in Top Gun: Maverick, Robert Downey jr’s Iron Man, Keanu Reeves’ relentless assassin in the John Wick films. Even SpongeBob SquarePants made an appearance. The video was immediately mocked for reflecting the militaristic fantasies of teenage boys (see Hegseth, Pete), more than that of the US starting a war.

The editing followed a familiar formula: A heroic movie quote, a dramatic cut to real explosions, then a video-game style victory sound. War, apparently, has become content. Actor Ben Stiller publicly demanded the removal of a Tropic Thunder clip, used without permission, stating, “war is not a movie”.

The controversy over these videos isn’t only about taste or messaging. It’s about something deeper: The way American political culture still equates masculinity with domination and violence. When leaders celebrate military strikes using action-movie heroes and gaming tropes, they reinforce one of the oldest myths about manhood – that men’s strength is proven by crushing enemies.

Criticism of the videos continues for trivialising violence. Coverage from Reuters described them as part of a broader “meme war”, blending Hollywood imagery and gaming culture with real military action. But the controversy isn’t only about tone. It’s about something deeper: The way American culture still links masculinity with domination and force.

For generations, boys have been raised on stories where one’s manhood is proven through violence. Movies, video games, and political rhetoric repeat the same narrative: the male hero defeats the enemy through superior power. Beyond the troubling optics lies a deeper cultural question: What do these videos reveal about the way masculinity is still defined in 21st century America?

In this script, restraint looks weak. Empathy looks soft. Diplomacy looks naïve. Real men strike back.

Really!? A quarter of the way through the century, the slow, steady gains of an international movement to redefine masculinity still remains beneath the radar.

The White House videos used Hollywood mythology to bolster its geopolitical messaging. Consider the imagery: Maximus in Gladiator embodies righteous vengeance. Maverick in Top Gun represents fearless individualism. Tony Stark’s Iron Man combines technological power with swaggering bravado. The assassin played by Keanu Reeves in John Wick eliminates enemies with relentless efficiency.

Psychologist Mary L. Trump – US President Donald Trump’s niece– has written about how fragile masculinity often masks deep insecurity. In her book Too Much and Never Enough, she describes a family culture in which vulnerability was treated as weakness and domination became the only acceptable form of strength. That dynamic doesn’t stay confined to one family. It echoes through political culture.

When leaders, almost always white and male, celebrate explosions with movie quotes and gaming sound effects, they reinforce a version of masculinity that sees empathy as weakness and violence as proof of strength.

Such a cultural script carries real consequences. The overwhelming majority of violence worldwide – from mass shootings to domestic abuse to war – is committed by men. Researchers who study masculinity point to rigid expectations that equate manhood with dominance and emotional suppression.

When political leaders celebrate military violence using the imagery of hypermasculine heroes, they reinforce those expectations rather than challenge them. What’s the message for our sons and grandsons?

Consider what’s missing from the videos: No civilians running from falling bombs. No grieving families. No returning veterans struggling with trauma. War is no longer presented as solemn or ethically complex; it is packaged like a video game. If a podcaster promoted that, we’d be outraged. That the US government is doing so demonstrates just how morally bankrupt the Trump administration is.

War appears not as tragedy, but as spectacle.

Across the US – and around the world – men are challenging the old patriarchal script. They are often choosing caregiving over breadwinning, confronting sexism rather than ignoring it, and working to prevent violence in their communities.

Their courage doesn’t appear in action-movie montages, yet it may be far more important. Because the real challenge facing American society isn’t simply defeating enemies abroad; it’s transforming manhood at home.

If we want a safer, more humane world, boys must learn that real courage isn’t measured by explosions or victory screens. It’s measured by the ability to protect life, show empathy, and reject violence – even in a culture that socialises you to believe violence is what makes you a man.

Rob Okun is editor-publisher of Voice Male, a magazine that has chronicled the antisexist men’s movement for 30 years