The US President’s youngest son Barron Trump has revealed his latest venture, with some questioning the Trump family’s continued business enterprises.

Sollos Yerba Mate is a beverage company with Barron and several friends listed as directors.

The company took to social media this week to unveil its product, a range yerba mate _ a South American-influenced herbal tea groing increasingly popular in America.

“Introducing our 12-pack: Pineapple + Coconut,” the brand wrote in a post on LinkedIn. “Launching May 2026.”

One of the brand’s co-founders has previously described the company as a “lifestyle beverage brand built around clean + functional ingredients.” 

But despite ‘clean’ ambitions, not everyone is sold on the company.

As his term continues, it’s difficult for the business activities of Donald Trump’s immediate family to escape scrutiny, due partly to questions of potential political influence.

Norm Eisen, co-founder and executive chair of Democracy Defenders Fund, and a former ethics counsel, previously told Newsweek that Barron Trump’s business “opens yet another potential avenue of seeking to influence the president through his family’s assorted business schemes”.

While there is no suggestion of wrongdoing, Newsweek points out that Sollos Yerba Mate’s registered business address – a US$16-million ($23 million), five-bedroom house in Palm Beach, Florida  near Donald Trump’s Mar-a-Lago Club – is owned by Jay Weitzman.

Weitzman is a businessman and longtime friend of Donald Trump who has previously donated to the President and whose parking business receives federal contracts, Newsweek reported.

Herbal tea is not Barron Trump’s first foray in the world of business.

A student at New York University’s Stern School of Business, he incorporated a real estate company in July 2024, which was dissolved in November after Donald Trump won the presidential election.

He is also listed as a co-founder of cryptocurrency venture World Liberty Financial.

According to People, Barron Trump spent much of the US summer in 2025 fostering a business plan.

“Barron has been actively working on his own financial interests and has spent time with others who he is involved with in that area,” People quoted a friend as saying.