Rolling Stones fans can be forgiven for doing a double take over their new music video, in which the rock legends are “de-aged” to look like they did some 50 years ago.

The four-minute video for In the Stars – the latest release from their upcoming Foreign Tongues album – shows Mick Jagger, Keith Richards and Ronnie Wood in a studio session in a warehouse that turns into a dance party.

The deepfake technology used to make them look like they did at the height of their career comes from South Park creators Trey Parker and Matt Stone’s AI company Deep Voodoo, according to The Hollywood Reporter.

“Overall, the deepfakes are impressive, if not maybe a tad uncanny, showing a near-perfect replica of how Jagger, Keith Richards and Ronnie Wood looked in the late ’70s,” the website reported.

“It’s hard to say exactly what the process to develop the deepfakes was, though the video’s credits list body doubles for Jagger, Richards and Wood in the cast.”

Eighty-two-year-old Jagger wears tight burgundy leather pants in the video, which offers a close-up of him swaying his hips before turning to face the camera and belt out the chorus alongside band mates Richards, 80, and Wood, 78.

The video was directed by Francois Rousselet and features actor Odessa A’zion – from the multiple-Oscar-nominated film Marty Supreme – who at one point licks the young-looking Jagger’s face.

The Rolling Stones’ previous videos have included actors such as Euphoria star Sydney Sweeney, Normal People‘s Paul Mescal, Skins actor Nicholas Hoult, Twilight‘s Kristen Stewart and Tomb Raider star Angelina Jolie.

Ronnie Wood, Mick Jagger and Keith Richards at their Hackney Diamonds album launch in 2023. Photo: Getty

While some fans of the rockers are thrilled with the new single and video, others aren’t convinced by the de-ageing effect, describing it as “creepy” and “unnerving”.

“The new AI video is very uncanny valley. I don’t like it. Just… why?” posted one user on social media platform Reddit.

“The AI is weird – we all know they’re in their 80s,” wrote another on X, while a third suggested that “AI had Keef lookin like Jeff Beck”.

Foreign Tongues, the Stones’ first album since their 2023 Grammy award-winning Hackney Diamonds, is due for release in July.

It features core members Jagger, Richards and Wood, along with collaborators Darryl Jones, Matt Clifford and Steve Jordan.

Earlier in May it was revealed that the upcoming record will feature appearances from The Cure frontman Robert Smith, with the Beatles’ Paul McCartney playing bass on the song Bite My Head Off.

It will also feature appearances from Steve Winwood, formerly of The Spencer Davis Group and Traffic, late drummer Charlie Watts and Red Hot Chili Peppers drummer Chad Smith.

–with PA