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‘The Australia effect’ that’s changing the way tourists look

It’s the before and after picture you never knew you needed, until now.

A trend sweeping social media has tourists showcasing their “Aussie glow-up” after visiting the country – and it’s called “the Australia effect”.

It not only shows a literal physical transformation for those who spend time Down Under, but it is boosting tourism as a result.

It turns out that a little vitamin sea and a few g’days to your mates can go a long way, giving tourists a taste of the laid back, relaxed and glowing Aussie spirit.

Watch more from 10 News+ at 10.com.au

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