For years, gambling advertising has spread far beyond ad breaks, becoming a familiar part of how Australians watch sport, follow news about sport and spend time online.

Three years after the Murphy review called for a comprehensive ban, the Albanese government has finally responded.

But its plan to rein in online gambling advertising has drawn sharp criticism, with campaigners and crossbenchers arguing it falls well short of what was recommended.

And in that gap, a bigger fight has opened up about how deeply betting has worked its way into Australian media and Australian’s lives.

Today, Crikey media reporter Daany Saeed on the government’s plan to reduce gambling ads, and why its long-awaited response is already under fire.

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