A photo opportunity has backfired on Prime Minister Tony Abbott after his visit to a Canberra supermarket on Thursday morning.

Mr Abbott was on his way to pose with a local butcher when some opportunistic photographers snapped him outside The Reject Shop.

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Unfortunately for the prime minister, the majority of the photos exclude the word “shop”.

The result is a very meme-friendly image that has been doing the rounds on social media:

Of course, the responses have been inventive and numerous.

Ha ha so funny, Tony Abbott is a reject. So funny. Watch for the draconian legislation to appear while we’re distracted #auspol

— Supercujo (@supercujo) June 4, 2015

Guys, I know you’re The Reject Shop, but you’ll have to pay the customers to take this off your hands: http://t.co/OeYX5DeDPO

— David Scanlan (@MerryLandOfAus) June 4, 2015

Oh my. Somebody in @TonyAbbottMHR‘s advance team is losing their job #auspol #TheReject pic.twitter.com/YbjLMgL1el

— Matt Siegel (@Mattsiegel1) June 4, 2015

Just like his wink blunder during an appearance on the Jon Faine show, this photo is likely to haunt Mr Abbott for the rest of his political career.