You might have seen startling images of tech billionaires and world leaders wearing a bikini making the rounds online. It’s all part of the latest concerning trend where users are employing Grok AI, on Elon Musk’s social media platform X, to generate sexualised images.

While it may be used as a joke, the trend can also be extremely harmful. Grok is being used to manipulate images of people, digitally remove their clothing and replace it with swimwear, in many cases without their consent or knowledge.

Many people who have been impacted are now questioning how the feature is allowed.

It is illegal to create sexually explicit deepfakes without a person’s consent in some Australian states and territories, but not all. However, sharing the content is illegal no matter which state you live in.

Chanel Contos, the CEO of Teach Us Consent, says the mismatch in legislation needs to be addressed with stronger, national laws.

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