Imagine if your image could be taken and recreated to sell the latest fashion trends and looks?
That is fast becoming the norm as computer-generated models replace real models, and big brands increasingly use AI in glossy magazines and for online shopping.
The modelling industry has concerns about job losses, but it also raises questions about unrealistic ideals of beauty and who owns the rights to the image.
Models are calling for tougher laws to protect them, as well as a mandate on companies to include “human verified” tags on published photos.
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