British Prime Minister Keir Starmer has called on social media companies to “step up and take ‌responsibility” over children’s online safety, ahead of a meeting with ‌executives from Meta, Snap , Google, TikTok and X.

Starmer’s government has ‌ramped up scrutiny of social media companies, saying children are being exposed to harm online without clear accountability.

It has also pledged to act to limit the impact of such apps on sleep, ‌family life and ‌schoolwork.

“Social ⁠media shapes how children see themselves, their friendships ​and the world around them. When that comes with real risks, looking the other way is not an option,” Starmer said ahead of the meeting on Thursday (local time).

“I will take whatever steps necessary to keep ⁠children safe online. Today is about ‌making ​sure social media companies step up and take responsibility.”

The ​government acknowledged ‌some protections already introduced by some social media companies – such ​as disabling autoplay on YouTube for children and giving parents greater control over screen time, including curfews – but Starmer ​wants to ​go further.

Britain is consulting ​until May on whether to restrict ‌children’s access to social media, including a possible ban for under-16s, as well as curfews, app time limits and curbs on what it described as addictive design features.

Australia last year ​became the first country to ban social media for children ​under 16, with ⁠European countries considering similar measures.