First came bendgate, now comes hairgate – a new complaint from Apple iPhone 6 users that hairs are becoming trapped between the screen and the handset when making calls, causing painful pulling.

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Tech website Mashable was quick to debunk the claims, vigorously testing the new phone over hirsute faces and glossy heads without a single strand lost in the video below.

But true or not, Twitter is awash with the #hairgate battlecry.

” @iphonecasology: Sorry Haters No #SeamGate #BendGate #HairGate #BeardGate Will Stop Apple in It’s Tracks ” kkk pic.twitter.com/vriQiZ8v4e

— Lenilsoη Nµr (@Lenilsonl) October 6, 2014

Memes flooded in from around the globe mocking #hairgate.

A mobile phone and a shaver. Because it is Apple innovation. #Hairgate #Bendgate pic.twitter.com/KW7D7rvIJK — المواطن المفروس (@Sweidan81) October 7, 2014

Shaving giant Gillette saw a chance to cash in on the Apple epidemic.

Your phone may be smarter than ever, but leave the shaving to the experts. #beardgate pic.twitter.com/eEbH96bdS3

— Gillette (@Gillette) October 6, 2014

But other users insisted it was a thing. Really.    

I’m afraid it’s real. RT @mashablemobile: The iPhone 6 #HairGate Is Not a Thing http://t.co/fpXiCudk37 https://t.co/wLnYkcTXEt — Jamie (@JamieCollins) October 7, 2014

Buzzfeed insisted whole CHUNKS were being ripped out by the mega-hyped smartphone.

The iPhone 6 is ripping out chunks of peoples’ hair #hairgate http://t.co/uFhhYSrI7r

— BuzzFeed (@BuzzFeed) October 7, 2014

Apple itself has wisely made no comment.

What about you – can you debunk or confirm the latest Apple ‘gate’? Let us know in the comments below.